Clinique Vétérinaire du Marché
THE CHALLENGE
Clinique Vétérinaire du Marché, led by visionary women entrepreneurs Lea Picarda and Yael Picarda, was an established veterinary clinic facing declining patient inquiries and limited online visibility. As female business leaders committed to excellence, they understood their clinic’s exceptional value but lacked the brand positioning to communicate it. Their outdated website failed to reflect the quality of their services, and they lacked the cohesive brand identity needed for a women-owned business to stand out in a competitive market. The clinic needed a complete rebrand and digital transformation to compete in the modern healthcare market and establish trust with new clients seeking rare, personalized care.
OUR APPROACH
Studio Miliem developed a comprehensive rebranding strategy tailored for female entrepreneurs, creating bespoke creative solutions that included:
- Complete visual identity redesign with a modern, professional aesthetic reflecting their leadership as women-owned business leaders
- Website redesign focusing on user experience and mobile responsiveness to showcase the clinic’s exceptional care
- Clear communication of services and veterinary expertise emphasizing the rare, personalized approach
- Professional photography and brand guidelines capturing the compassionate, expert team
- SEO optimization for local search visibility targeting women seeking trustworthy animal healthcare
- Integration of appointment booking system for exceptional customer experience
THE RESULTS
The transformation exceeded all expectations, demonstrating the power of rare, exceptional design for women-owned businesses:
- Online inquiries increased by 215% in the first quarter
- Ranked in top 3 results for “veterinary clinic” local searches
- Client feedback improved significantly – 4.8/5 average rating
- New patient acquisitions grew by 165% year-over-year
KEY ACHIEVEMENTS
- Modern, trustworthy brand identity that resonates with pet owners and reflects the clinic’s exceptional vision
- Fully responsive website that showcases services and the dedicated team expertise of female leaders
- Streamlined appointment booking process increased conversions by 180% creating an extraordinary experience
- Strategic SEO implementation improved local search rankings for women-led veterinary clinic searches
- Enhanced social media presence with 5x follower growth among female pet owners
- Established Clinique Vétérinaire du Marché as the premier women-owned veterinary clinic in the region
CONCLUSION
By combining rare, exceptional design with strategic digital marketing, we transformed Clinique Vétérinaire du Marché’s online presence and business growth. Through bespoke creative solutions tailored to their vision as female business leaders, the new brand identity and modern website positioned the clinic as a premium veterinary provider for women entrepreneurs and conscious pet owners. This case study exemplifies how rare, personalized branding elevates women’s businesses from ordinary to extraordinary, resulting in significant patient acquisition and market expansion. Lea Picarda and Yael Picarda’s commitment to excellence and visionary leadership created an opportunity for Studio Miliem to deliver truly exceptional results that celebrate women-owned business success.