Per My Email started with a mission to create a restorative space dedicated to Black women leaders, especially those navigating high-pressure, predominantly white environments. PME is founded and led by Tiffany (“Tee”), a licensed clinical social worker and visionary Black woman entrepreneur. Our partnership focused on elevating her brand with an identity deep-rooted in affirmation, strategy, and sacred empowerment. Together, we built a cohesive digital presence, defined powerful messaging, and engineered a conversion-focused website, transforming visitor engagement into community growth.
PME faced the uphill battle of entering an established leadership coaching industry with a truly specialized offering: emotional support, advocacy, and strategic restoration for Black women leaders. The challenge was to build instant trust and create a digital sanctuary that felt safe, validating, and empowering—while navigating the sensitivities of race, leadership burnout, and boundary repair.
Studio Miliem worked hand-in-hand with PME to create a standout brand and digital experience, including:
Visual identity design: A modern, reassuring palette and logo echoing sacred space and empowerment.
Comprehensive brand guidelines: Ensuring consistency and authenticity across every touchpoint.
Custom logo & design assets: Symbolizing healing, strategy, and Black woman leadership.
Conversion-driven website: Engineered to invite engagement, consultations, and workshop signups.
Messaging framework: Language and story centered on lived experience, advocacy, and liberation.
Dedicated coaching & workshop pages: Streamlined for onboarding, clarity, and private or group session bookings.
PME launched with strong differentiation, rapidly attracting its target audience and generating visible impact:
325% month-over-month increase in email signups and coaching circle applications in first 6 months.
82% consultation booking conversion rate from qualified leads.
Over 75 new clients and participants in inaugural workshops, coaching suites, and PME circles.
2,500+ organic website visitors per month achieved within the first year.
Professional brand identity affirming trust, healing, and leadership for Black women.
Empowering web experience that converts visitors into active community members.
Thoughtful positioning rooted in lived experience and sacred restoration setting PME apart in the market.
Content and SEO strategy driving sustained organic growth and relevance.
Adaptive brand system fueling scaling for individual coaching, group programs, and institutional workshops.
By blending strategic branding, restorative design, and optimized digital pathways, Studio Miliem empowered Per My Email to launch and thrive in a sensitive, essential niche. PME stands as a testament to the transformative power of purpose-driven branding and the rare impact of leadership spaces designed for true belonging and healing.
